Wednesday, August 29, 2007

How to keep the lid on a good idea

a different point on the subject which is I am sharing a bit more than this one

By Kevin Allison
Published: August 29 2007 03:00 | Last updated: August 29 2007 03:00

For the entrepreneur, balancing the need to protect a business idea and the need to share it with potential investors and partners can be tricky.

That is especially so in Silicon Valley where thousands of would-be technology moguls are racing to create the next big thing, and where good ideas, sometimes based on merely a few fleeting bits of software code, have a way of spreading around.

"My advice to early entrepreneurs is be careful," says Jerry Kennelly, co-founder and chief executive of Riverbed, a networking equipment maker. "Don't disclose more than you have to."

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