Will it Fly?

A great framework for evaluation of the new business ideas. Discovered through Found+Read (I love this blog!).

 

Executive summary (thanks to the same Found+Read people):

1. Tractability: How difficult will it be to launch a worthwhile version 1.0?
2. Obviousness: Is it clear why people should use it?
3. Deepness: How much value can you ultimately deliver?
4. Wideness: How many people may ultimately use it?
5. Discoverability: How will people learn about your product?
6. Monetizability: How hard will it be to extract the money?
7. Personally Compelling: Do you really want it to exist in the world?
   

Full article here